Tips to Boost Your Reach on Instagram SEO

Have you ever come across a brand or creator on Instagram and really liked them? You were not even looking for them, they just appeared on your feed or Discover page. This happens because of Instagram SEO. It helps your content show up when people search for something similar.

Instagram is changing, and just depending on the algorithm is not enough now. People now search on Instagram as they search on Google. They type keywords to find brands, products, restaurants, or people. If your posts are not optimized for search, many people will not see them.

But don’t worry, Instagram SEO is not difficult. You just need to use the right keywords, make your posts easy to find, and improve your profile. If you want more followers, likes, and sales, then Instagram SEO will help you. In this article, we will talk about everything in a simple way; What Instagram SEO is, why it is important, and how you can make your posts better for search.

But before you go ahead with that, make sure you have a seamless internet connection to keep track of metrics, insights, posting, monitoring your account, and mainly to use SEO tools. For that, you can opt for Optimum Internet for its high and reliable speeds. So you never have to face lag when you’re optimizing your Instagram page and keeping track.

Let’s start and make your Instagram page grow!

Instagram SEO

Have you ever looked up something on Instagram? For instance, a certain brand, a place, or a product? Were you able to view the best items that are trending now? This happens because of Instagram SEO.

Well, to tell you more, SEO is the process of ensuring that content appears in the search results just as Google SEO makes websites appear in the search engine results pages. You can make that happen by optimizing your posts, reels, and profile to be easily shown. One way to do that is by using the right keywords and hashtags. This ensures that your account appears first when a person searches for a certain keyword in the Instagram search bar.

How Instagram SEO Works

• Instagram’s Different Algorithms

Instagram works in a tricky way. According to the head of Instagram, Adam Mosseri, the app does not use only one algorithm. It has different algorithms for different parts, such as Stories, Explore, Reels, Search, and Feed.

It’s all different, and you need to know how each section of Instagram works to make sure people are seeing your content because each part ranks posts differently.

• The Signals Instagram Uses

Instagram uses different signals to decide what content to show people. These signals include the text you type in the search bar, your user activity including accounts you follow and things you interact with, as well as post popularity.

• Ranking Factors

Search Text:

Instagram looks at the exact words people type in the search bar to find related posts, hashtags, and accounts.

Mutual Connection

If any of your friends follow an account, it’s more likely to show up in your search results.

Relevance to Search Query

Instagram ranks content based on how closely it matches what people search for. Keywords in captions, hashtags, and bios are important.

User Activity

If a user often interacts with a certain type of post, Instagram will show them similar content. For example, if you watch a certain account’s Stories often, Instagram will keep showing them first.

Instagram SEO Tips

Here are some tips to optimize Instagram SEO for your growth:

1. Keywords and Hashtags

Do you really want people to find your posts on top? Well, for that, you must use the right words. First, explore what people type when searching for content similar to yours.

You can also look into the Instagram search bar, Google Trendsor Hootsuite to find trending words.

Also, hashtags matter! So, use only the relevant ones. Try to mix popular, niche, and brand-specific hashtags. Most importantly, stick to 3-5 hashtags per post and always put them in captions, not comments.

2. Subtitles

Videos perform better when they have subtitles by making them relevant to a wider audience. And Instagram auto-generates them, but you can also add your own. Just go to Settings > Accessibility > Captions to turn them on.

3. Engagement

If you want Instagram to show your posts more, interact! Comment on accounts that rank well for your keywords. That way, Instagram will group your posts together.

4. Location

Lastly, tagging a location helps reach the right audience. For example, a travel blogger tagging “Pebbles Beach, Barbados” makes their post more relevant to people searching for that place.

Best SEO Tools

1. Google Keyword Planner

Google Keyword Planner is super useful for finding the best keywords. It shows how popular a keyword is among internet users. This tool is not just for Instagram. It works for Google, Amazon, and more. You can find great keywords that help your content show up in searches.

2. Ahrefs

Ahrefs helps in finding strong keywords, checking what your competitors are doing to rank their posts, and tracking your rankings. If you want to stay ahead in the Instagram game, this tool can show which keywords work best and how to improve your content.

3. Inflact

Inflact is more of an Instagram marketing tool. It doesn’t give keywords, but it suggests hashtags, which is super helpful. You can test it for a small amount for a week and then get a monthly plan.

4. Google Analytics

Google Analytics is free and shows which keywords bring traffic to your site. You can use this info to improve your Instagram strategy.

Key Takeaways

Instagram SEO helps you rank your post by using the hashtags, the right keywords, and captions. To do this in the right way, you need to understand Instagram’s search system. Using relevant keywords and hashtags can improve visibility. With tools like Google Keyword Planner and Google Analytics, Instagram SEO gets easier. Start Today!